Industry News
Nanfang Metropolis Daily--Real Estate Developers Sidelined in Industries such as Mining, Tourism, LED and Even Chicken Farming發布時間：
More and more real estate enterprises play "cross-border". For example, you have been difficult to define Evergrande is a what kind of company, it has Evergrande property, Evergrande football, Evergrande ice springs, Evergrande grain and oil, Evergrande dairy farming, Evergrande plastic... In short, like a god.
Recent years, there are many enterprise, keep up with the trend in zhuhai.Such as Great Aim Group into LED optical communication technology industry, research and development of a more accurate than the WIFI, bluetooth positioning technology;at Riviera is famous for its large community of zhuhai listed enterprise, the RongZhaoYe recently decided to enter the health care industry, genetic testing services will be provided in the future;make a lot of classic district of bases turned into a playground jiangmen enping resort owners,from selling a house to sell tickets.Also, maybe you wouldn't dream of, has always been on the "tall" gree property grounding gas played the ecological agriculture, it is said to have domesticated chicken much more delicious than others...
"Cross-border" is the new way out on the property market
Why zhuhai enterprise also gradually keen on "cross-border"?In Guan Haijing,deputy general manager of huiji’s view, "cross-border" is a new way to the property market regulation and it is a strong point of development of the company for a long time.In China, real estate operation is very strong, often occurs in a small enterprise revenues fell, it doesn't work only do single real estate industry.Guan Haiqing even predict,70%-80% small and medium-sized real estate development company will landless can take, as the project completion and die or withdraw from the market after 3-5years."Property of money’s requirements is higher, after industry intensive development, large real estate is more and more big, the land is also more and more, the cost is higher and higher, oligopoly."
"Transformation is inevitable."Li Bingliang,general manager of zuoan real estate, said an industry matures is bound to be superior bad discard, although now the real estate enterprises "blossoming", there is a limit to the amount but developed city real estate developers, the market competition become more fierce, transformation is the trend of the future."The enterprise could not have it until the day plotting transformation, it is a slow process, according to the enterprise's own opportunity, ability, strength selectively into other industries."
“The proportion of transformation of failure may be a few bigger"
Diversified behind the"Cross-border tide"looks beautiful, attracting more and more real estate enterprises advance wave upon wave. However, the reality really is so good?
"Real estate transition may be larger proportion of business failure."Guanhaijing truth, interlaced such as the hills, rushed into a whole new industry is not easy, not only need managers have a strong ability of resource integration, also need to have a strong ability to learn."In real estate development ,technology is lower than the industry, if there is no obvious advantage, not marketable, substitute products are too much, not sell is not sell. So the challenge is greater than real estate if you do industry."
"After a cross-border you must pay more attention and respection. This is our real estate lacks spirit in the past years."Li Bingliang thinks, attaches great importance to the professional is the basis of the utilization rate of capital increase, with core competitiveness will abundant capital to the best, make capital safer."Overall, the core competitiveness is the key to the transformation, to consider the future prospects and objectively analyze their own team concept, condition, etc. The property of transboundary risks, effective slow, think again."
Gree real estate agriculture: 3-yellow drink mountain spring, a day of vegetables from harvest to served only 12 hours
Crossover play: ecological agriculture
Reasons of crossover: cooperate with group of companies to build perfect modern high-end service industry chain
Hui bases development area: in addition to the bubble hot spring, also can play golf, horse riding, boating for a ride
Crossover play: development of hot springs, hotels, golf, playground, farming, leisure in one of the resort
Reasons of crossover: watch the flourishing tourism industry and to seek diversified development
Great Aim Group play LED: With positioning technology, let you get lost in the bustling shopping malls no longer
Crossover play: optical communication technology
Reasons of crossover: LED high rate of the visible optical communication industry in the future
Own work:the Great Aim Group founded in 1994, based in zhuhai, now has more than 20 subsidiary or a wholly owned subsidiary.In zhuhai,the Great Aim Group has developed yuehai international garden,huace mansion,longtengwan heights,nanwan international mansion, etc.At present the Great Aim Group in zhuhai hengqin project - Great Aim international building has officially started, xingwan international near the zhuhai jiuzhou port project in the early stage of the planning too.
In chairman of the Great Aim Group Yang Feng’s view, Great Aim Group in the real estate industry for 20 years, now the business has been mature and steady, and the development of the company requires more diversified business drivers, so LED intelligent application is also a potential development direction.
"We do technology is not only for real estate services, but to service of people's real life, do a real application technology of the people's livelihood."Yang Feng said,he had undergone of can't find the car to the garage, had experienced large shopping malls in dazzling.Then, he also discover the opportunity, and now the Great Aim Group has developed new business applications -- yiguang has officially launched in jiangsu changzhou luqiao small commodities market.Its operation principle is based on white light LED indoor positioning, navigation and positioning accurately, but also can realize 3d map of real or even based on this has developed a series of social interaction and other functions.
"With this system, people is like place oneself in an active market signs, your position,the shops what you need to find will be appeared in the mobile phone screen."In addition, using this technology into the success of a new generation of downhole operation miner's lamp products, but also solves the problem of underground work location, especially the use of this technology in the production of miner's lamp, when the cave-in, to rescue casualties reference positioning accuracy up to 1 meter of less than, compared with traditional products, precision up to more than 90%, the product has been into the large-scale production in Shanxi Linfen Great Aim Xinguangyu Power Co., Ltd this June, many mining companies are working to transform device, put into use for a new generation of miner's lamp do preparatory work.
Selling point: spent 1.6 billion yuan building LED project headquarters in hengqin
In early December 2012, the Great Aim Group has spend from national semiconductor lighting project research and development and industry alliances have bought "location-based services" white light communication technology and so on seven patents, the two sides on the basis of the technology transfer related technology industrialization cooperation.In the second year, the Great Aim Group, a big Investment, and has set up Zhuhai Hengqin Great Aim Investment Holdings Co., Ltd, and plans to invest 1.6 billion yuan in Hengqin new area built LED white light communication project headquarters.
SMW reporter learned that the Great Aim of Group’s white light LED technology mainly Aim at indoor positioning market.Most of the existing indoor positioning technology using bluetooth, WiFi, such as wireless signal strength to estimate the distance, so as to realize positioning.However, these techniques not only require a separate purchase, installation, configuration, a lot of signal access point, increase the cost of the indoor positioning technology and complexity in addition, the positioning accuracy is not high also."At present, indoor positioning accuracy is generally less than 10 meters, that is to say, not positioning in indoor accurate to a counter or a shelf, greatly limits the application of indoor location scene."
While the Great Aim Group’s new industry model is to use every LED lights as indoor positioning technology bottleneck breakthrough.Technical side by giving each indoor lamp a unique address, the address is compiled into a modulated signal, the signal using the method of pulse width modulation is attached to the LED the drive current of lamps and lanterns, through each LED lamp lights or address.When the user to accept to this address, can relate to the position of lamps and lanterns, implement localization."The intensity of light transmission along a straight line in the air, and with the uniform transmission distance attenuation, if a user can be crushed by a beam of light to, then he must be under the light, so the positioning accuracy can be done within 1m."
Advantage: development system can be applied in its first real estate project
Yang Feng said that the current optical communication technology will take the lead in application to the Great Aim of the development of the Group itself, so both cost and the quality of our products and have a reliable technical guarantee.In addition, the technology will also with the national nearly 100 large commercial real estate project is a partnership."The Great Aim Group itself has 20 years of experience in real estate development, so compared with general LED enterprises, more understand the architecture and pattern of commercial real estate, this is a cross-industry operation advantage."
Zhongzhu holding digging gold digging coal mining rare earth: share prices had been held up by a mining concept
Crossover play: mining investment
Reasons of crossover: cultivate new profit growth point
采寫：南都記者 陳育 實習生 樊榮
圖片均為南方都市報資料